Ipromove
An Adventist-apparel store on Nuvemshop, customized in the code to organize varied collections and audiences and to take on paid traffic.
The live site may have changed since the project was delivered.
Ipromove Moda Adventista sells apparel and products tied to the Adventist world. The catalog is organized by categories and collections — from Jovens Adventistas, Desbravadores and Aventureiros to Calebe, Campori and verse-themed lines, among others.
A catalog like this, with different audiences and collections within the same theme, calls for an organization that Nuvemshop's default template doesn't deliver out of the box. The store had to handle that variety and, at the same time, carry the brand and take on paid traffic.
WiseMage started from an existing Nuvemshop structure and customized it deeply, with changes made directly in the source code via FTP, to fit the store to Ipromove and to the way the catalog splits across its collections and audiences.
Beyond the visual and structural changes, the work included custom SEO and CTAs and aesthetic and experience adjustments, with the store set up to convert the traffic coming from campaigns.
The store came to present Adventist apparel with the brand's own look and the catalog organized by collection. On Nuvemshop, Ipromove itself manages products, banners and content day to day, without going through the developer for each change.