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Lalalli Studios

An art and collectibles store for Lalalli Studios on Nuvemshop, customized in the code for an identity of its own, beyond the standard e-commerce.

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platform
Nuvemshop
segment
Art & collectibles
focus
Brand identity
Lalalli · Site
Lalalli site
01  Context

Lalalli Studios works with art and collectibles, led by the Nosso Senna Collection — limited-edition pieces tied to Ayrton Senna. Beyond the store, the site has presentation and projects areas, which bring it closer to a brand showcase than to an ordinary catalog.

02  The problem

A brand with this kind of collection doesn't fit a generic store template. The experience had to hold the identity — the presentation, the projects and the collections — not just list products, something the platform's default structure didn't solve on its own.

03  What we built

Starting from an existing Nuvemshop structure, WiseMage customized the store deeply, with changes made directly in the source code via FTP, to fit the experience to Lalalli Studios' identity and its collections.

In came custom SEO and CTAs, visual and structural changes and fine aesthetic and experience adjustments, with paid-traffic conversion always on the horizon.

04  Impact

The result is a store that looks like an art and collectibles brand, published on Nuvemshop — which keeps Lalalli Studios in control of the catalog, the collections and the banners, without depending on the developer for each update.