Cafecito
A specialty-coffee store on Nuvemshop, customized directly in the code to carry Cafecito's identity and support paid-traffic campaigns.
The live site may have changed since the project was delivered.
Cafecito Cafés Especiais sells coffees and kits online, with a catalog and content tied to the specialty-coffee world. It runs as its own store, open to the end consumer.
An e-commerce template ships generic: it publishes products, but it doesn't carry the identity of a specialty-coffee brand and isn't built to receive paid traffic with conversion in mind. The store needed to go beyond the platform's defaults.
The base was Nuvemshop, starting from an existing structure on the platform. On top of it, WiseMage did an extensive adaptation, working directly in the store's source code via FTP, to align the experience with Cafecito's identity.
The work brought together visual and structural changes, custom SEO and CTAs and a series of aesthetic and experience adjustments, with the store set up to receive paid-traffic campaigns and lead the visitor to the purchase.
The store came to reflect the brand rather than the original template, with the structure ready for paid-traffic acquisition. Because it's Nuvemshop, the day-to-day — products, banners and content — stays in Cafecito's own hands, without depending on the developer for each change.